These days, most marketers are primarily focused on increasing inbound Web traffic with the hopes of converting them into more qualified leads. However, this is only half of the battle. The ability of a business to get the most out of its existing leads and traffic can propel them towards sustainable, long-term growth. This is where CRO or conversion rate optimisation comes into play. And in this article, we’ll talk about what it is and why you should incorporate it into your digital marketing campaign.
Conversion rate optimisation: What is it?
As its name implies, conversion rate optimisation refers to the practice of enhancing content and websites to improve conversions. The process aims to increase the number of qualified leads, boost revenue, drive down acquisition costs, and obtain better value from current and prospective customers and leads. In other words, it enables a business to thrive and flourish, and many parts of an online domain can contribute to conversions, from the homepage to the landing pages. And to maximise conversions, they must all be optimised, just how it is done in fun betting sites like NetBet casino.
Here are a few proven and applicable conversion rate optimisation strategies that your business must implement:
Text-based calls to action in blog posts
While considered a necessary practice, CTAs incorporated into blog posts can fail to encourage users to take desired actions. The reason for this is banner blindness. Contrary to what some might think, this is a legitimate phenomenon associated with people who have become accustomed to overlooking information that appears banner-like. When paired with the fact that most only skim through published material, another approach is needed. This is why a text-based call to action is important. Having a line of standalone text that is styled as H4 or H3 and linked directly to the landing page has better odds of converting traffic more than traditional banner CTAs at the end of the post.
Regularly test the landing pages
Few tools are essential to the toolkit of a modern marketer as landing pages, which are essential to conversions and user engagement. That’s because it’s the place where users can transform into leads, or current leads can become more deeply engaged with the brand. If you want to ensure that it’s optimised, you’ll need to run tests on them regularly. Through A/B tests, you’ll determine the best content and design features while identifying those that need further improvement.
Include lead flows in the blog
Lead flows are another CRO element that you can add to your site. They’re essentially top-quality pop-ups primarily designed to catch the eye and provide real value. There are some ways you can incorporate it into your site, be it a pop-up or slide-in box or a drop-down banner. It all depends on the offer.
Multiplying the conversion rate of a website can be a tricky affair. However, by following these CRO strategies, you’ll give it an excellent chance of increasing its conversion rate.